What is the primary purpose of Institutional Review Boards that govern research conducted at colleges and universities?
a. To inform researchers how research should be done at a given institution.
b. To limit the types of research performed at a given institution.
c. To ensure that a study’s design affords participants with minimal risks.
d. To ensure that a study affords participants with anonymity.
Answer c
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In which step in the ROPE and RACE models is target audience addressed?
a. first b. second c. third d. fourth
Phong is in the market for a new car and hopes to buy a Toyota Scion. It seems everywhere he goes lately he sees a Scion on the road. What does this exemplify in the process of selecting stimuli?
a. repetitious stimuli b. motives c. change in stimulation d. intense stimuli e. organization
A sound bite, or _______________, includes some sort of sound effects from the event that is cov ered
Fill in the blank(s) with correct word
Social comparisons are the most significant source of self concept
Indicate whether the statement is true or false