Which of the following is a marketing strategy that can be used when a given customer segment shows relatively high values for frequency and recency, but a low value for monetary value?
a. An upselling strategy
b. A "We Want You Back" strategy
c. A "Buy One,Get One Free" strategy
d. All of the above
A
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On January 1, Butte Company's Valuation Allowance for Trading Investments account has a debit balance of $23,200 . On December 31, the cost of the trading securities portfolio was $80,000 . The fair value was $98,000 . Which of the following would Butte report on the income statement for the current year?
a. an unrealized loss on trading investments, $5,200 b. an unrealized gain on trading investments, $5,200 c. an unrealized gain on trading investments, $18,000 d. an unrealized loss on trading investments, $18,000
______ is the lot-size quantity of a product processed at a work center.
A. Transfer batch B. Delivery batch C. Process batch D. Product batch
When a customer who buys two Apple iPhones, an Apple iMac computer, and Apple TV over a period of several years, Apple's marketing managers should be thinking about
A. diversification. B. customer feedback loops. C. mass marketing. D. customer lifetime value. E. differentiation.
Zeta Corporation, incorporated in Country Z, is 100% owned by Zelda Corporation, a U.S. corporation. Zelda purchases some machines from an unrelated corporation, for use in Country A. The portion of the sales contract covering installation and maintenance of the machines is assigned by Zelda to Zeta. Zeta is to be paid for these services by Zelda. Does this qualify as foreign base company
services income? What will be an ideal response?