Years ago, a hardware store had a sign that said, "If we don't have it, you don't need it." How is the implementation of a quick response system the complete opposite of this marketing philosophy?
What will be an ideal response?
The idea behind a quick response system is to have what consumers want while reducing inventory costs. Quick response systems adapt to changing customer demands, while the traditional philosophy implied the retailer knew what customers needed. Quick response systems also focus on minimizing inventory, while the hardware store's philosophy would probably involve extensive inventories of things people rarely purchase.
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