Companies cannot achieve differentiation by differentiating their channels, as this is not the purpose of a distribution channel
Indicate whether the statement is true or false
FALSE
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Answer the following statements true (T) or false (F)
1. The time value of money is used to determine the market price of a bond. 2. Simple interest means that interest is calculated on the principal and on all previously earned interest. 3. A stream of unequal cash payments made at equal time intervals is called an annuity. 4. Compound interest means that interest is calculated only on the principal amount. 5. The process for calculating present values is often called present valuing cash flows.
Intensive distribution occurs when only one intermediary is used by a producer to sell all its products
Indicate whether the statement is true or false
The main focus of a marketing information system is on
A. the coordination of external information sources. B. classifying data into the proper information categories. C. data storage and retrieval. D. the accurate maintenance of inventory levels. E. gathering information on competitive activity.
The mandate of the federal Food and Drug Administration is
a. to set safety standards for many products. b. to require testing of new drugs. c. to examine advertising and labeling of products. d. all of these.