As a brand manager of a firm that manufactures denim jeans, how will you implement a preemptive defense marketing strategy to meet an anticipated competitive challenge?
What will be an ideal response?
Students answers will vary. A preemptive defense is a more aggressive maneuver that has as its purpose to attack before the enemy starts its offense. You can launch a preemptive defense by waging a guerrilla action across the market and keep everyone off balance. Another way to launch a preemptive defense is by introducing a stream of new products like denim jackets and skirts in various colors.
You might also like to view...
A group of workers who meet on a regular basis to discuss ways of improving the quality of work is referred to as a ________.
A. task force B. self-managed team C. quality control circle D. committee
The largest adopter category is the early adopters
Indicate whether the statement is true or false
When rejecting job applications, you should ________.
A) clearly explain why an applicant was rejected or why others were chosen B) personalize the message by adding the recipient's name C) open with a clear statement of the news D) use the active voice to convey the news E) state that the application will be reviewed at a later date
A form of organization that is similar to Max Weber's description of a bureaucracy is a(n) ________ organization.
A. matrix B. specialized C. organic D. decentralized E. mechanistic