_______ can occur when promotions and other pricing discounts are offered by a firm.
Fill in the blank(s) with the appropriate word(s).
Forward buying
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Most large advertisers use ad agencies or media-buying services to buy TV time because
A. stipulations require a certain degree of special expertise. B. FCC regulations require an intermediary. C. the process is complex and time-consuming. D. in-house media buyers are not allowed to handle such transactions. E. money is saved by purchasing many slots.
The failure to disclose a current employee's conduct that resulted in dismissal and harm to a prospective employer is a breach of ethics
Indicate whether the statement is true or false
Trojan-horse virus hides inside other ________, usually as an attachment or a downloadable file.
Fill in the blank(s) with the appropriate word(s).
Rodney Atwater is a sales representative for American Silk Mills. Because he visits customer sites, he has a company car. He drove 25,500 miles during 2017, of which he reported 15 percent was personal miles. Using the cents-per-mile rule, what is the valuation of this benefit for 2017?
What will be an ideal response?