A communication audit
A) is a cost-benefit analysis of communication
B) uses survey research to determine audience attitudes
C) uses personal interviews to determine the attitudes and needs of a target public
D) determines whether communications are consistent with stated goals and values
E) none of the above
Answer: D
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Answer the following statement(s) true (T) or false (F)
1. Developing a personal strategy for media literacy helps you gain control over the process of influence the media currently dominates. 2. Media literacy begins with your efforts to strengthen your personal locus. 3. To develop an accurate awareness of your exposure, you need to narrow your exposure to different media. 4. When we have high interest in a topic, it is likely that we will allow the media to determine for us how much information we get. 5. Asking yourself why your habits are the way they are means examining your mental codes.
One of the biggest dangers concerning the manipulation of our natural needs is with:
a. liquor b. prescription drugs c. illegal drugs d. alcohol
One of the weaknesses of propaganda theory is that it identifies personal, social, and cultural factors that can enhance media's power to have effects
Indicate whether the statement is true or false
The most important obstacle to effective emotional communication is ___________
a. gender display rules b. lack of personal skills c. cultural display rules d. lack of formal education