A communication audit

A) is a cost-benefit analysis of communication
B) uses survey research to determine audience attitudes
C) uses personal interviews to determine the attitudes and needs of a target public
D) determines whether communications are consistent with stated goals and values
E) none of the above


Answer: D

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

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Communication & Mass Media

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a. liquor b. prescription drugs c. illegal drugs d. alcohol

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One of the weaknesses of propaganda theory is that it identifies personal, social, and cultural factors that can enhance media's power to have effects

Indicate whether the statement is true or false

Communication & Mass Media

The most important obstacle to effective emotional communication is ___________

a. gender display rules b. lack of personal skills c. cultural display rules d. lack of formal education

Communication & Mass Media