How does business intelligence help marketers identify changes in the purchasing patterns ofcustomers?
What will be an ideal response?
Retailers know that important life events cause customers to change what they buy and,
for a short interval, to form new loyalties to new store brands. Before the advent of BI, stores
would watch the local newspapers for graduation, marriage, and baby announcements and send
ads in response, which is a slow, labor-intensive, and expensive process. However, by applying
business intelligence techniques to their sales data, companies can identify the purchasing pattern
for different products, and by observing this purchasing pattern, companies can send ads for
related products to those customers.
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Who among the following is an example of internal customers?
A. Potential clients B. Vendors C. Subordinates D. Suppliers
Which of the following is reported on a hospital's key process performance dashboard?
A. Cleanliness B. Quality improvement C. Meal quality D. Pain management E. Autopsy rate
We compute the five-period moving averages for all time periods except the first two
a. True b. False Indicate whether the statement is true or false
Day-to-day transactions are stored in the operational database.
Answer the following statement true (T) or false (F)