______ is defined as a set of perceptions held by an individual.

a. Mindfulness
b. Self-concept
c. Opinion
d. Culture


b. Self-concept

Communication & Mass Media

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Slang is best described as words that mean something to us and the people we associate with, and may be understood by people outside of our group

Indicate whether the statement is true or false

Communication & Mass Media

When addressing a heterogeneous audience, a speaker should

A) use broader generalizations. B) use a wider variety of supporting material. C) increase the use of platitudes. D) apply demographic stereotypes. E) transform them into a captive audience.

Communication & Mass Media

The puffery technique of making no claim but instead implying a claim from the visual which leads viewers to associate the product with something positive is:

a. pseudo-survey b. pseudo-claim c. irrelevant comparison d. juxtaposition

Communication & Mass Media

Unlike most popular social media platforms, LinkedIn is primarily a ______.

a. business networking site b. social connection platform c. diffused networking site d. site void of personal interaction

Communication & Mass Media