__________ strategies purposely manipulate when and where particular arguments are discussed in the presentation
a. Ego ?involvement
b. One ?sided versus two ?sided
c. Order effects
d. Latitudes of rejection
c
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In communication research, the word “metric” refers to
a. use of the metric system in research reporting b. use of scales ranging between 1 and 10 c. use of scales ranging between 10 and 100 d. use of scales ranging between 100 and 1000 e. units of measurement
Remember that presentation aids are the presentation; you and your message are secondary
Indicate whether the statement is true or false
"Drip-drip-drip" publicity occurs when
A) a steady output of information is produced. B) repetition is employed in key messages. C) you annoy people until they listen to your pitch. D) alliteration is peppered throughout your publicity materials. E) none of the above.
To clarify difficult concepts, the speaker should:
a) include connectives that emphasize physical description. b) provide a graphic model of the structure or process. c) provide an organizing analogy. d) insure that clear definitions are included.