What was the research approach used in the clamshell press case?
What will be an ideal response?
Research first started by listening to the company’s goals. Public relations people also need to listen to what customers want and find a way to marry the two needs. To better understand how people use the product in a production environment, we watched how people used this type of machine to determine what challenges they ran into. We reviewed magazines and journals, including the Specialty Graphic Imaging Association (SGIA) Journal and Paper, Film & Foil Converter, to understand better each of the different industry segments (e.g., graphic overlay, labels, etc.) that could use the Crest Clamshell. We also reviewed competitors’ websites to examine their key messages.
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The National Communication Association defines communication as the process of using verbal and nonverbal messages to generate meaning within and across various contexts, cultures, and channels
Which term in this definition refers to where and when you communicate? a. messages b. meaning c. context d. cultures e. channels
An intranet is a tool to communicate with which of the following?
A. internal publics B. external publics C. the media D. none of these
An advantage to group problem solving is that
A. a group is more likely to reach a "correct" solution compared with its most skilled member. B. group members usually have a lot of information about a specific topic. C. group members do not provide a diversity of opinions, information, or issues. D. group members who are involved in solving a problem or planning a procedure usually understand that procedure and work hard to implement it. E. a group as a whole takes less time to reach a solution than do individual members.
When you analyze the speaker and the situation to make judgments about the message presented, you are engaging in
A. critical thinking. B. second-person observation. C. active listening. D. long-term memory.