What do managers need to understand in order to create a sustainable competitive advantage?
Creating a competitive advantage requires a fundamental understanding of two things. First, management must understand customer needs and expectations—and how the value chain can best meet these needs through the design and delivery of customer benefit packages that are attractive to customers. Second, management must build and leverage operational capabilities to support desired competitive priorities.
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Cash and all other assets that may be reasonably expected to be converted to cash or consumed within one year or the normal operating cycle of the business are classified as
a. temporary investments. b. marketable securities. c. current assets. d. investments.
A ratio of outputs to inputs is a(n)
a. effectiveness measure. b. efficiency measure. c. qualitative measure. d. cost reduction measure.
A meta-analysis of 183 independent samples found support for the negative relationship of hindrance stress to ______.
A. turnover B. turnover intentions C. job satisfaction D. withdrawal
A(n) _____ media schedule combines continuous scheduling throughout the year with a flighted schedule during the best sales periods.
A. pulsing B. bursting C. unremitting D. rhythmic E. vibrating