In general, do people generate more and better ideas (or make better decisions) when they work independently, or when they collaborate and work as groups? Why or why not? What are the relevant factors?
What will be an ideal response?
• Possible Response Points
• Even though numerous individuals (who make up a group) may have a lot of information, that information is not always shared or communicated well in group settings, and research on groups has demonstrated that group decision-making is often disappointing in quality.
• Brainstorming appears to hinder productivity.
• Diversity in groups appears to hinder productivity.
• Committees do not appear to make effective decisions in general.
• Group decision-making can entail negatives such as social loafing, groupthink, and group polarization.
• The best case scenario is for individuals to work independently and then pool their thinking post-hoc.
• Everyone's contributions are input into the group decision.
• There is greater individual accountability; individuals work harder.
• Small groups may benefit from employing transactive memory, a process by which members of a small group learn and remember different kinds of information.
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