During the 20th century, when consumers were injured as a result of using defective products, courts adopted a new legal standard that could apply to such cases, so that negligence was no longer the only standard:
a. a comparative negligence standard b. a caveat emptor standard
c. an assumption of risk standard d. a business exemption standard e. none of the other choices
e
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Advertising is a major component of integrated marketing communications
Indicate whether the statement is true or false
What is channel power? Explain the various types of channel powers
What will be an ideal response?
The finance department performs the function of selling goods or services.
Answer the following statement true (T) or false (F)
Ramelson Inc. features photographs of celebrities wearing Ramelson clothes and shoes on its Web site. The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions. These celebrities serve as _____.
a. opinion leaders b. aspirational reference groups c. nonaspirational reference groups d. decision makers