According to your textbook, when you are in a formal speaking situation the most effective way of gaining the initial attention of your audience after you walk to the front of the room is

A. beginning to speak loudly and clearly.
B. looking directly at the audience without saying a word.
C. rapping your hand lightly on the lectern until everyone is quiet.
D. asking someone to lower the lights.
E. asking everyone to be quiet and pay attention.


Answer: B

Communication & Mass Media

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the producer of the show. What will be an ideal response?

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Why does measuring the results of an outtake objective provide limited insight to the effects of a campaign’s message?

What will be an ideal response?

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The extent to which your audience sees you as outgoing and animated is called your

A. competence. B. attractiveness. C. dynamism. D. trustworthiness.

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