You must know your audience and encode your message to easily be decoded

What will be an ideal response?


Audience adaptation

Communication & Mass Media

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A company requires several freelance graphic artists for a short-term project that involves creating unique images for its website

What should the company do to ensure the copyrights stay with the company and not the artists, even though they are the creators of the images? a. Add a clause of ownership to the agreement b. Hire the artists as employees for the duration of the project c. Insist the images be under fair use d. Only use images with the company logo on it

Communication & Mass Media

The key to attaining credibility is to establish

A) ethics, evidence, and enthusiasm. B) warmth, commitment, and delivery. C) values, commitment, and clarity. D) competence, character, and charisma. E) integrity, honesty, and dynamics.

Communication & Mass Media

__________ gain their power from future possibilities

a. Figurative analogies b. Descriptive statistics c. Hypothetical examples d. Verifiable facts

Communication & Mass Media

It's likely you will never be without nervousness and anxiety when you make a presentation, but you can find ways to manage and control your reactions

Indicate whether the statement is true or false.

Communication & Mass Media