Describe the concept of micromarketing. How may a durable goods company adopt it to its business?
What will be an ideal response?
Micromarketing refers to a new concept of segmentation that involves trimming down a segment to smaller subsegments, even to an individual. The durable goods company can custom-design and deliver a product to meet an individual customer’s need. This will require developing a proprietary database of customers’ preferences and purchase behaviors, and a tightly engineered approach to service delivery that uses the database to tailor a service package for individual customers or a group of customers.
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When a foreign entity has the U.S. dollar as its functional currency, it uses which exchange rate to translate monetary assets and liabilities?
a. the average exchange rate during the period b. the end of the period exchange rate c. the historical exchange rate d. the exchange rate on the date the asset or liability was obtained
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Answer the following statement true (T) or false (F)
The current value of levered firm ABC, Inc is $100 million. Its capital structure consists of equity and pure discount debt on which a payment of $80 mn. is due in 5 years. The risk-free rate is 5%
Using the Black-Scholes Option Pricing Model, the value of the firm's equity is (i) if ?=20%, and is (i) if ?=40%. Assuming that the increase in ? was a deliberate action of the firm's management designed to expropriate wealth from bondholders to stockholders, what was the value of this expropriation? (i) (ii) __(iii)__ a. $40.3 mn. $40.3 mn. $0 b. $33.3 mn. $50.4 mn. $17.1 mn. c. $33.3 mn. $40.3 mn. $7.0 mn. d. $40.3 mn. $50.4 mn. $10.1 mn. (The BSOPM formula and values of the cumulative normal distribution function, must be supplied.)
If a C corporation incurs a net operating loss in 2019, it may carry the loss back two years and forward 20 years to offset income in those years.
Answer the following statement true (T) or false (F)