What are the benefits of a strong corporate image in the eyes of the company?
What will be an ideal response?
1. Extension of positive consumer feelings to new products
2. The ability to charge a higher price or fee
3. Consumer loyalty leading to more frequent purchases
4. Positive word-of-mouth endorsements
5. The ability to attract quality employees
6. More favorable ratings by financial observers and analysts
You might also like to view...
The group of people in an organization who participate in the procurement process is referred to as the ________
A) buyer institution B) buyclass C) buying center D) purchasing hierarchy E) purchasing office
A company's budget manual is a detailed set of information and guidelines about the budgeting process
Indicate whether the statement is true or false
An export bill of lading serves as all of the following except a
A. receipt for the IRS. B. certificate of ownership. C. contract for carriage between the shipper and the carrier. D. receipt from the carrier for the goods shipped.
To "undo" a contract and put the parties where they were before they made the agreement is called
a. restitution. b. rescission. c. reliance. d. remediation.