Mark is delivering a presentation to a group of executives. His central idea is "HR policies and procedures." What is the problem with this central idea?

A. The central idea should reflect a single topic.
B. The central idea should be a complete sentence.
C. The central idea should be audience-centered.
D. The central idea should not include qualifiers.


Answer: B

Communication & Mass Media

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Garner's (2013) work argues it is not necessary to package dissent with a solution.

Answer the following statement true (T) or false (F)

Communication & Mass Media

When you want to gain passive agreement, your goal is to ask your audience to adopt a new position on the topic while at the same time to act in support of that position

Indicate whether the statement is true or false

Communication & Mass Media

__________ means publics are convinced of the value of a campaign's appeals and "buy into" the message

a. Agreement b. Engineering of consent c. Enforcement of attitudes d. Entitlement

Communication & Mass Media

Identify the acronym ASIO:

A. Analog Stereo Insert Operation B. Audio Stream Input/Output C. Audio System Insert Operation D. all but B E. none of these

Communication & Mass Media