Chris appreciates Kim's frequent contributions to class discussion and thinks she is very smart. When the time comes to work on the group project, he plans to ask her to work with him. This is an example of a ________ type of attraction

a. physical
b. social
c. task
d. similar


Answer: c

Communication & Mass Media

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The sales team at the Bluth Company was discussing various approaches on how to effectively sell its products to its target customer base. While strategizing, the team leader felt it would make the company's job easier if it categorized its consumer base according to religion, culture, age group, sex, and education level. These types of details can be characterized as ________ information.

a. demographic b. physiological c. effective d. target

Communication & Mass Media

A presenter can increase __________ by showing impartiality and accuracy

A. Character B. Competence C. Preparation D. Audience participation E. A and C

Communication & Mass Media

Most library catalogues allow a researcher to look for books by author, title, subject, or keyword.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Why was Plato suspicious of rhetoric?

a. The possibility of its misuse to manipulate and deceive. b. All citizens might learn how to speak persuasively. c. It would be the demise of the Academy. d. It was too difficult for the average person to learn. e. He was suspicious for all of the above reasons.

Communication & Mass Media