OOH excels at accessibility. It carries the message 24 hours per day and cannot be fast-forwarded, put aside, zapped, or turned off.
Answer the following statement true (T) or false (F)
True
OOH advertisers can rely on their message being accessible 24 hours per day. It cannot be fast-forwarded, put aside, zapped, or turned off.
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Global brands don't have to keep innovating, but just have to keep adapting to market changes in order to stay successful.
a. True b. False
Two factors are considered essential to the selection of blue cheese for the Burgerhoff Restaurant color and texture. The Burgerhoff insists that color is four times as important as is texture for food presentation purposes
The Burgerhoff is considering two brands of blue cheese. After tasting the two brands, color and texture ratings have been assigned as indicated. Use a multifactor evaluation process to determine which brand of cheese best suits the needs of the Burgerhoff. Brand Color Texture A 0.8 0.6 B 0.7 0.8
Which of the following is not true about liability risks?
A) Liability risk is where the firm may be legally responsible for the harm it causes to another person. B) Liability risks are sometimes overlooked due to their intangible nature. C) Only a breach of contract and criminal acts can lead to liability risk for a firm. D) A tort can lead to a liability risk.
Few large firms today have Electronic Data Interchange (EDI) systems.
Answer the following statement true (T) or false (F)