The facial management technique to cover up your real feelings by showing another emotion is ________ those feelings

A) to intensify.
B) to deintensify.
C) to neutralize.
D) to mask.


D

Communication & Mass Media

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Which process helps determine the people to whom the PR campaign will be aimed?

a. Identification of the key public b. Motivation of actions by the key public c. Distribution of materials to the audience d. Analysis of the target audience

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. If you look at the four main geographic regions for global branding: North American, Continental Europe, Asia, and Latin America, they are all dominated by digital. technology. 2. With regional brands, advertising is done within specific regional clusters. 3. Coke had to change the name of their product in China because there was no corporate standard for the name in that country. 4. Local brands advertise within a single country and echo national cultural norms. 5. Regional brands are very consistent in their branding and do not often change their message to match cultural norms.

Communication & Mass Media

Cultures high in indulgence measure happiness in terms of ___________

a. wealth and health b. longevity and interpersonal relationships c. leisure and life control d. uncertainty avoidance and long-term orientation

Communication & Mass Media

The person says what sounds like an answer, but doesn't really say anything. This is:

A) Equivocation B) Attractiveness C) Deception Clue D) Concealment

Communication & Mass Media