During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

A. societal marketing.
B. cause marketing.
C. transactional marketing.
D. philanthropic marketing.
E. public relations marketing.


Answer: B

Business

You might also like to view...

A company receives a 10%, 120-day note for $1,500. The total interest due on the maturity date is: (Use 360 days a year.)

A. $87.50. B. $75.00. C. $50.00. D. $150.00. E. $37.50.

Business

Age, skill, and experience are examples of ________.

A. formal status categories B. informal status categories C. reserved status categories D. external status categories

Business

Discuss why Goldman Sachs was a disciple of Albert Carr's theory of "business is a poker game and we are all bluffing."

Business

A waiver is based on the subjective opinion of the innocent party

Indicate whether the statement is true or false

Business