Dr. Hobbes is conducting research that investigates the frequency with which people eat at fast food restaurants. He asks 250 different participants a series of 45 questions, some of which have words like "unhealthy," "fat-containing,"
and "high-cholesterol" in them. What is a potential problem with Dr. Hobbes's study?
a. Some participants may answer questions dishonestly if the questions are worded in a way that makes them feel like their true answers are socially unacceptable.
b. Dr. Hobbes should not be the one asking the questions, since there is too much room for observer bias. He should have a graduate student ask the questions instead.
c. Surveys can only be conducted on 10 or fewer participants, so Dr. Hobbes's use of 250 participants is a violation of survey design rules.
d. Surveys must have a minimum of 50 questions in order to be statistically sound.
Answer: A
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