McDonald's provides a free toy in every Happy Meal. This is an example of using ________ as a sales promotion approach.
A. multiple-purchase offers
B. product placements
C. premiums
D. loyalty programs
E. point-of-purchase materials
Answer: C
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Suppose the interest rate in Japan is 2 percent and the yen per euro exchange rate is expected to appreciate by 1 percent. If interest-rate parity holds, then the interest rate in France is
A. 3 percent. B. 1 percent. C. ?1 percent. D. ?3 percent.
During a meeting, you were asked by the VP of Marketing to comment on the company's pricing strategy for its products. Recalling your marketing management course in college, your comments define the six situations involving product-mix pricing
List these six product-mix pricing strategies.
The wait time for a single-channel system is more than twice that for a two-channel system using two servers working at the same rate as the single server
Indicate whether the statement is true or false
Which type of Internet connection is limited to the distance between you and your phone company, generally about 3 miles?
A. Dial-up B. DSL C. Cable D. Satellite