The citizen-action publics in a company's marketing environment include ________
A) employees and managers of the company
B) stockholders and investment analysts
C) government trade agencies
D) environmental groups
E) news channels
D
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The time period assumption assumes a company prepares financial statements every month
a. True b. False Indicate whether the statement is true or false
When preparing a reconciliation of net income to cash from operations, an increase in the ending inventory over the beginning inventory will result in an adjustment to reported net income because
a. cash is increased because inventory is a current asset. b. inventory is an expense deducted in computing net earnings, but is not a use of cash. c. the net increase in inventory is part of the difference between cost of goods sold and cash paid to suppliers. d. all changes in noncash accounts must be disclosed.
A pay plan that rewards employees for good performance in addition to their base salary is considered which type of individual-level performance-based pay?
a. Merit pay b. Piece rate c. Bonus d. Benefit
The three levels of the concept of a product are as follows:
a. the product mix, product line and product item b. the features, styling, packaging, and quality c. the core product level, intangible product level and augmented product level d. the core product level, tangible product level and augmented product level e. the product level, the service level and the pure behavior level