Effective frequent-shopper programs are transparent.
Answer the following statement true (T) or false (F)
True
Effective programs are transparent in that they make it easy for customers to keep track of their spending and available rewards.
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Relationship marketing refers to
A. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. B. exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party. C. the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits. D. the belief that it is easier and less expensive to find new customers than to retain old ones. E. the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
Occasionally, companies engage in important investing and financing activities which do not affect cash. If the amount of the transaction is significant, how should it be disclosed when financial statements are prepared?
a. In the investing section if the amount of investing activities are greater than the financing activities amount. b. In the financing section if the amount of financing activities are greater than the investing activities amount. c. In a note to the financial statements or in a supplemental schedule. d. The transaction does not need to be disclosed.
The Golf Club Company makes custom golf clubs. The manufacturing supervisor interviews people who have specialized manufacturing skills, and he informs payroll when an employee is hired. The employees use a time clock to record the hours they work. The
employees are also required to keep a record of the time they spend working on each order. The supervisor approves all time cards. The accountant analyzes the job tickets and prepares a labor distribution summary. Payroll prepares the payroll register and paychecks. The supervisor distributes the paychecks to the employees. Payroll informs cash disbursement of the funds required to cover the entire payroll amount. The cash disbursements clerk ensures that there are adequate funds in the company's regular checking account to cover the payroll. Describe at least three internal control weaknesses; for each weakness suggest an improvement to internal control.
In general, databases provide more current information than directories
Indicate whether the statement is true or false