Which of the following is the BEST example of unrelated diversification?
A) Ford Motor Company merging with General Motors
B) Northwest Airlines merging with Procter & Gamble
C) McDonald's merging with Burger King
D) Tootsie Roll merging with Hershey
E) Bath and Body Works merging with The Body Store
Answer: B
Explanation: B) If the businesses are not similar, the strategy is called unrelated diversification. Northwest Airlines provides air travel for the public, whereas Procter & Gamble manufactures consumer goods.
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