When developing a survey instrument, it is important to pay attention to the wording of survey questions because
A) people remember polysyllabic words best.
B) people remember the words they heard first.
C) wording can skew responses.
D) people will reject a pollster who uses slang.
Answer: C
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When trying to understand all of the different positions on the debate over child vaccinations, John lumps those who are against vaccinations into a group he thinks of as hippies. This is an example of which function of attitudes?
a. utilitarian b. ego-expressive c. knowledge d. value expressive
In contrast to Nielsen, Arbitron is mostly known for its work in measuring __________ audiences
Fill in the blank with correct word
Which stage in the persuasive process is most associated with consciousness raising?
a. integration b. co-active c. understanding d. awareness
What is the label for a group of people within a general culture who may be very culturally different from one another, yet share many of the characteristics of the general cultural?
a. sub-culture b. noman-culture c. interethnicity d. cross-cultural groups e. intercultural