Which of the following suggests that heavy TV viewers will have a distorted view of the world?

a. agenda-setting theory
b. linear model research
c. cultivation theory
d. uses and gratification theory


Ans: c. cultivation theory

Communication & Mass Media

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It's a good idea to do research about your topic before your interview so the interviewee won't have to waste time answering those basic questions that you could easily find answers to on your own

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following statements about using stories,

narratives, illustrations, or anecdotes as attention-getters is TRUE? a. You always need to explain them. b. They should always be true, not fictional. c. The more emotion you include the better. d. They help an audience identify with your topic.

Communication & Mass Media

Click-through rate refers to the time individuals spend looking at a single ad on a website.?

a. True b. False

Communication & Mass Media

Common law ______.

a. is a form of black-letter law b. is unconstitutional c. does not apply to government officials d. is judge-made law e. all of these

Communication & Mass Media