Before planning his class speech on gun control legislation, Brad passed around a brief questionnaire asking whether his classmates were for or against gun control, did they agree with the current laws, etc. Was this a good idea, according to your text?

A) Yes; performing this form of audience analysis is a good idea when it is possible.
B) Yes; this is a useful technique for analyzing the audience, since it will interest them in hearing what Brad has to say.
C) No; by using the questionnaire, he is revealing his speech topic to the class.
D) No; the class is a captive audience, so finding out their views ahead of time isn't necessary.


Answer: A

Communication & Mass Media

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