In creating an advertising plan for its new electric car, the Lightning Bug, Volkswagen sets an objective to motivate two-thirds of consumers who are convinced the Lightning Bug is a practical alternative to hybrids to take a test drive. Taking a test drive demonstrates the ________ level of the advertising pyramid.
A. awareness
B. conviction
C. action
D. brand loyalty
E. comprehension
Answer: C
You might also like to view...
Sarah Martin is called to Marlin's Department Store to make some repairs. The store happens to be in the process of remodeling, and there is a lot of clutter in the aisle. Sarah trips over the clutter and is injured. Sarah's status with regard to the store is that of a:
a. licensee. b. public invitee. c. business visitor. d. trespasser.
What economic variables would give some indication of the country risk present in a particular country?
What will be an ideal response?
Closed-end funds and exchange-traded-funds (ETFs) are both liquidated by selling them on the open market
Indicate whether the statement is true or false.
Condominium owners have no ownership rights in the common areas
Indicate whether the statement is true or false