Postmodern critics of public relations say
A) the profession is no longer relevant
B) not all public relations activity occurs within the workplace
C) it is all about marketing
D) All of the above
E) None of the above
Answer: B
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The problem-solution pattern typically includes which of the following elements?
A) a description of how things might be arranged B) suggestions of causes and effects C) a description of how the best plan can be implemented D) a description of how to complete the process E) several subtopics breaking down the main topic of the speech
Agenda setting differs from agenda building in what way?
a. Agenda setting focuses on policy issues while agenda building focuses on popular topics. b. Agenda setting is regulated through government agencies while agenda building is not regulated. c. Agenda setting is being replaced by agenda building. d. Agenda setting originates from the news media while agenda building originates from the public.
The technique that helps graphically to identify underlying causes of a problem is the ________________ Technique.
Fill in the blank(s) with the appropriate word(s).
______ activities included developing and distributing press releases around substantial firm announcements concerning VP’s network of advisers and portfolio companies.
A. Branding B. Crisis communications C. Community relations D. Media relations