Which of the following is true of personal selling?
A) It is the most effective promotional tool for geographically dispersed buyers.
B) It allows firms to dramatize product offers through arts and visuals.
C) It is the most expensive promotional tool for companies to utilize.
D) It is an ineffective method for building long-term customer relationships.
E) It presents a firm's message as news rather than as a sales-directed communication.
C
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According to the American Management Association, of the 721 senior-level professionals interviewed, where are most training dollars in these organizations being spent?
A) Basic job skills B) Technology skills C) Communication skills D) Customer relation skills E) Leadership skills
Guided by marketing strategy, a company designs a marketing mix made up of factors under its control
Indicate whether the statement is true or false
Richard T. Pascale (1999) identified four principles derived from complexity theory and applied them to change and innovation: which of the following is NOT one of those?
a. Equilibrium equals death b. Complex organization need strict control and surveillance c. Complex tasks need complex problem solving processes d. Complex organization can only be disturbed, not directed
Level Grade Engineering, Inc, sometimes uses explosives to prepare land for construction projects. Strict liability is imposed on this activity because
A) ?Level Grade is a corporation B) the activity is inherently negligent. C) the activity is extremely risky. D) the amount of liability can be added to the costs of construction.