Scenario 6.1 Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others. Refer to Scenario 6.1. The type of decision making
that Kate is using to select an auto repair shop would be
A. intensive decision making.
B. extended decision making.
C. routinized response behavior.
D. selective decision making.
E. limited decision making.
Answer: E
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When using slide builds, you should
A) limit them to text; they are not appropriate for graphics. B) vary the direction: sometimes from top to bottom, sometimes from left to right. C) reveal information in a way that helps your audience understand your message. D) set them up so that each letter of the text on a slide appears one at a time. E) incorporate hyperlinks.
Walmart, Costco, and Southwest Airlines serve customers who want reliable, good-quality products or services that are also reasonable and easily available. These companies are all known for pursuing a value discipline known as ________
A) operational excellence B) customer intimacy C) product differentiation D) product leadership E) focus
Over-forecasting is likely to lead to which of the following?
a. Product in short supply b. Reduced inventory carrying costs c. Excessive hiring d. Personnel work hours reduced
In the formulation of a ? constraint:
A) a surplus variable is subtracted. B) a surplus variable is added. C) a slack variable is subtracted. D) a slack variable is added.