Calisha is watching a commercial for asthma medicine. Calisha has asthma and is very interested in this product. She pays close attention to the commercial and rationally thinks about its message. According to the elaboration likelihood model, whether Calisha is persuaded by the message depends on
A. the quality of the arguments in the message.
B. the physical attractiveness of the spokesperson.
C. the confidence of the spokesperson.
D. whether the spokesperson is a doctor.
Answer: A
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a. ?confirmation bias b. ?gambler's fallacy c. ?the availability heuristic d. ?functional fixedness
Freud's term "latent content" refers to the symbols and events experienced in a dram
Indicate whether the statement is true or false
According to the text, the positivity effect is best described as:
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In Social Cognitive Theory, the individual's internal processing of goals, planning, and self-reinforcement result in the __________ of behavior
Fill in the blank(s) with correct word