Define brand equity and list the assets and liabilities underlying brand value
What will be an ideal response?
Brand equity is a set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm or that firm's customers.
The assets and liabilities underlying brand value fall into following five categories:
a. Brand loyalty
b. Brand awareness
c. Perceived quality
d. Brand associations
e. Other brand assets
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