Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?
A) The use of multiple marketing delivery methods is advantageous.
B) The use of a single marketing delivery method is advantageous.
C) Long-term relationships with customers are best nurtured through sales promotion.
D) Long-term relationships with customers are best nurtured through public relations.
E) Short-term relationships with customers are more profitable than long-term relationships with customers.
A
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A2Z Inc is a producer of a wide variety of consumer goods in Brazil. It has successfully captured a huge share of the domestic market and has been able to create a very strong brand. It is now considering a foray into foreign markets
Its board of directors decides to first try out some of its products in the neighboring country of Argentina. A2Z plans to eventually expand its presence in other countries, after they analyze the impact of their entry into the Argentine market. A2Z Inc is following a ________ approach. A) born global B) waterfall C) sprinkler D) franchisee E) shotgun
If there is a product about which consumers are ignorant, such as prescription drugs, the states may prohibit the advertising of such products and their prices
a. True b. False Indicate whether the statement is true or false
The contribution margin format income statement is not widely used for external financial reporting, but is allowed by GAAP.
Answer the following statement true (T) or false (F)
A company needs to have $200,000 in 4 years, and will create a fund to insure that the $200,000 will be available. If it can earn a 7% return compounded annually, how much must the company invest in the fund today to equal the $200,000 at the end of 4 years?
What will be an ideal response?