Wilson tried to improve his listeners' attitudes toward phone solicitations by discussing his job with a telemarketing firm. By doing so, he was using __________ as supporting material.

A. statistics
B. direct observation
C. documents
D. personal experience


Answer: D

Communication & Mass Media

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When individuals make deliberate choices about the media they expose themselves to, they are considered what type of consumers?

a. valued b. poor c. passive d. active

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Creating goodwill is especially important in the introduction of a(n) ________ speech.

A. after-dinner B. informative C. commemorative D. acceptance E. persuasive

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How would the study of the collapse of the financial markets vary if you were using a concept of “culture as variable” or “culture as root metaphor”?

What will be an ideal response?

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A. the same way B. based only on religion C. without discrimination D. differently

Communication & Mass Media