In which section of the marketing planning process is positioning approaches for the segments
addressed?
A) market overview B) objectives
C) market segments D) competitive landscape
C
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Which of the following statements regarding leases is false?
a. Lease agreements are a popular form of financing the purchase of assets because leases do not require a large initial outlay of cash. b. Accounting recognizes two types of leases—operating and capital leases. c. If a lessor classifies a lease as a capital lease, then the lessee records a lease liability on its balance sheet. d. If a lease is classified as an operating lease, the lessee records a lease liability on its balance sheet.
Wendy works as a weather announcer for a TV station under the character name Weather Wendy. Wendy can register her name as
A. none of the choices. B. a trade secret. C. a service mark. D. a trade name.
From the graph given below, identify the sales revenue line.
A) OB
B) AC
C) AD
D) AE
In step two of the training process, we select a method of shaping employee behavior based on _____________________.
A. preferred learning styles B. learning theory C. assessments D. personality inventories E. training audit