When considering a major ad buy or campaign, what is important to consider?
What will be an ideal response?
When considering a major ad buy or campaign, it is important to assess not only competitors, but also the political, economic, societal/cultural, technological landscape, or environment in which the ads/campaign will take place.
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Give an example of how the structure of a family can remain the same but the communication dynamics can change.
What will be an ideal response?
_________ is a trait that compels individuals not to perceive conflict as a solution despite having genuine concern for objectives and relationships
a) Avoidanc b) Compromise c) Competition d) Accommodation
Visual aids should be selected by carefully considering the __________.
A. audience and the purpose of the speech B. speaker and the message C. thesis of the speech and the size of the room D. supporting material, the reasoning, and the claim
Which of these is a guideline for choosing a speech topic?
A) Select a topic that is brand new to you. B) Wait as long as possible to choose a topic so that you have options. C) Select a topic appropriate for your audience. D) Select a topic on which you and listeners agree. E) All of these answers are guidelines for choosing topics.