Tim Brown, CEO of the innovation and design firm IDEO, defines ___________ as innovation that is ‘powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold and supported’.
a. market research
b. product development
c. design thinking
d. platform strategy
c. design thinking
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Organizations should establish ______ plans with the overall objective being to respond to an emergency and manage the process of restoring the organization.
A. health and safety B. affordable care C. de-stressing D. emergency response
American supermarket chain FoodMart purchases cheese from five different manufacturers from around the world to assure its customers can choose among different types of cheeses at different prices. FoodMart facilitates the macro-marketing system by helping to address
A. discrepancies of assortment. B. spatial separation. C. separation of values. D. All these answers are correct.
As noted in your text, environmentalism is concerned with
A. decreasing the amount of goods produced globally. B. protecting consumers and promoting their interests. C. teaching developing countries how to employ more efficient production practices. D. eliminating industries that do not practice sustainability. E. preserving, restoring, and improving the environment.
Some risks are obvious but, with respect to the duty of care required to establish negligence, a warning is always necessary.
Answer the following statement true (T) or false (F)