Briefly explain the change in the promotional environment enabled by the Internet, as postulated by Al and Laura Ries in The Fall of Advertising and the Rise of PR
What will be an ideal response?
Organizations are seeking more credible and durable ways of establishing dialogues with their existing and prospective customers than traditional mass advertising has been able to provide. The Internet has allowed marketers to employ traditional public relations strategies in innovative ways that foster interactions among organizations, products, consumers and the media at an unprecedented pace.
You might also like to view...
Which equation best represents the Taylor rule?
A. i = r* +?T + {w1× [(Y ? Y*)/Y*] × 100} + [w2× (???T)] B. i = r* +?+ {w1× [(Y ? Y*)/Y*] × 100} + [w2× (???T)] C. i = r +?T + {w1× [(Y ? Y*)/Y*] × 100} + [w2× (???T)] D. i = r +?+ {w1× [(Y ? Y*)/Y*] × 100} + (w2×?)
______ allows us to engage in appropriate and effective anxiety and uncertainty management, according to AUM.
A. Intercultural adjustment B. Attributional confidence C. Mindfulness D. Effective communication
F represents ________ in the factor model Xi = Ai1 F1 + Ai2 F2+ Ai3 F3 + ... + Aim Fm + ViUi?
A) the number of variables B) the number of common factors C) the common factor D) a unique factor variable
Three classes of compiler warnings exist: info, performance and critical.
Answer the following statement true (T) or false (F)