Why do PR professionals need to have exceptional writing skills and social media skills?

What will be an ideal response?


A PR professional needs to be a skilled writer because the role requires taking complex or controversial subject matter and preparing press releases, statements, opinion pieces and, occasionally, speeches and whitepapers for your clients or senior management team. leverage social media for their employers. Employers are looking for staff that knows how to work with social media to reach new customers, engage with them and drive sales and marketing programs.

Communication & Mass Media

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When you ask, "What did I see and hear?" you are

engaged in a. rationale. b. judgment. c. description. d. justification.

Communication & Mass Media

________ refers to being considerate and thoughtful towards others

Fill in the blanks with correct word

Communication & Mass Media

In what three ways can the projection of the visualization step be accomplished?

What will be an ideal response?

Communication & Mass Media

Harold Mendelsohn argued that people needed the relaxation and harmless escapism that television offered. If they did not have it, they would find other releases from the tensions of daily life. Television simply served these needs more easily, powerfully, and efficiently than did alternatives. He called this ________ theory

a. mass entertainment b. narcotizing dysfunction c. laissez-faire d. uses and gratifications

Communication & Mass Media