Which of the following statements about customer value is most accurate?
A. Research suggests that firms can be most successful by being all things to all consumers.
B. It is impossible to place a dollar value on a loyal, satisfied customer.
C. Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
D. Target customers assess customer value in terms of the combination of benefits (quality, convenience, etc.), regardless of the price.
E. To create value for targeted buyers, firms must build long-term relationships with them.
Answer: E
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a. Undifferentiated Marketing b. Differentiated marketing c. Concentrated marketing d. Segmentation concentration marketing e. Mass customization
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