Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business
Indicate whether the statement is true or false
TRUE
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The IT department can identify individuals who abandon the shopping cart just prior to checkout. An effective strategy for the marketing department would be to:
A) send an e-mail to these individuals offering free shipping, a discount, or a simple reminder that they have items in the shopping basket B) turn the list of names over for a direct marketing campaign C) develop a viral marketing campaign with these individuals D) develop an interactive marketing campaign encouraging the individuals to generate customer reviews of the products placed in the shopping cart
Which of the following terms refers to highly knowledgeable and skilled users who often extend the boundaries of a product's application to achieve a more desired customer solution?
A) mainstream users B) captive users C) lead users D) spinners E) laggards
Intangible assets do not include
a. patents; b. copyrights; c. trademarks; d. franchises; e. stands of timber
Ending retained earnings are calculated as follows:
a. Beginning retained earnings minus net income plus dividends declared. b. Net income minus beginning retained earnings minus dividends. c. Beginning retained earnings plus net income minus dividends. d. Beginning retained earnings plus net loss minus dividends.