If a speaker makes a claim about what we "should do," what type of proposition is he or she making?

A. action
B. value
C. fact
D. policy


Answer: D

Communication & Mass Media

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Identify and briefly explain the two essential tests for selecting testimony to use in your speech

What will be an ideal response?

Communication & Mass Media

Compared to high-risk blockbusters, B-movies are popular with studios because they are usually a safe bet financially. They are described by all of the following EXCEPT

A) casts consist of entirely unknown actors, never any stars. B) generally formulaic movies that offer little in terms of creative story-telling or moviemaking. C) likely to be sequels, remakes, or niche-audience films that lack broad appeal. D) unlikely to make a lot of money, but almost certain to return some profit.

Communication & Mass Media

Which of the factors below are NOT identified as part of the SCOPE of a campaign?

a. available resources b. team expertise c. preferred timeline d. message relevance

Communication & Mass Media

Choose an organizational pattern covered in the chapter and a speech topic. Construct an ordered list of the main points you would discuss in a speech on this topic using your chosen organizational pattern

What will be an ideal response?

Communication & Mass Media