For an experiment on sending different marketing materials to users encouraging them to download an app on their smartphones, consider the following research question: “RQ: Is there an interaction between socio-demographics (age and education) and marketing message type (email, text message or internet banner ad)?” Based on the question, which of the following outcomes presents an interaction effect?
a. Older subjects downloaded the app no matter the marketing message type.
b. Subjects with a bachelor’s degree were more likely to download the app after
receiving an email marketing message.
c. Those 18 years old and younger did not download the app no matter the marketing
message type.
d. Those receiving a text message were more likely to download the app no matter their age or education.
b. Subjects with a bachelor’s degree were more likely to download the app after
receiving an email marketing message.
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