The export marketing plan does not include product characteristics, promotional plans, and details on arrangements with foreign representatives.
Answer the following statement true (T) or false (F)
False
Essentially, the export marketing plan takes the same approach as the domestic marketing plan. It should be specific about the markets to be developed, the marketing strategy for serving them, and the tactics required to carry out the strategy. Sales forecasts and budgets, pricing policies, product characteristics, promotional plans, and details on arrangements with foreign representatives are required. The export marketing plan spells out what must be done and when, who should do it, and what the costs are.
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Fill in the blank(s) with the appropriate word(s).
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