When social media is used for marketing purposes, the main goal is to _____
A) engage the audience
B) give the audience something of value
C) make the audience trust the company
D) motivate the browser to return to your site
E) inspire browsers to become customers
Answer: E
Explanation: E) In business, social media content is most effective when it engages your audience, gives them something of value, makes them trust your company, persuades them to share information with others, and motivates them to return to your site. When social media content is used for marketing, its main goal is to inspire browsers to become customers.
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